Know What Clickbait, Plus Minus Is, and How to Use It

Clickbait is a technique that is often used to attract more visitors. The methods are also quite diverse, ranging from a fairly normal way to a bit eccentric. The hope is that the audience will become curious so that they are triggered to visit the site.

So, as a website owner, how important is clickbait? Find the answer in the article below!

What is clickbait?

articles on clickbait

articles on clickbait

Clickbait is an attempt made by the content owner or writer in promising something excessive. Usually, clickbait is easy to find in news titles, articles, captions on social media, YouTube thumbnails, and so on.

In simple terms, clickbait is a content title that is made as attractive as possible but the content sometimes does not match what is stated in the title, although not a few of the content is following the title.

Some content writers take advantage of clickbait carelessly so that it leads to deceiving their readers or viewers.

Clickbait history

The origins of clickbait are from the term yellow journalism, which relates to sensational types of news to attract the attention of readers.

In the mid-1880s, there was competition in the newspaper world, namely between Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal. To beat their competitors, they began to dramatize and alter the news to fit a story idea that the editors thought was able to appeal to the public.

Then Pulitzer introduced a popular comic strip in his newspaper, entitled The Yellow Kid. It tells the adventures of a child on the streets of New York. The Yellow Kid is often used to sensationalize stories and discredit other newspapers.

Its popularity grew rapidly so that it was able to bring down its competitors. But it didn’t stop there, Hearts offered a very high fee to the makers of the Yellow Kid to bring it to the New York Journal. The competition is getting hotter, so the newspapers are full of innovative stories.
The story of producing this kind of story continues as the media develops, and comic strips are one of the techniques for creating clickbait ‘headlines’ to attract readers’ attention.

In addition, the controversial clickbait that uses a title with inappropriate and sensational content is for one reason. Namely, sensationalism is very selling for some people, moreover, the main goal of clickbait is to generate revenue from online advertising.

Why is clickbait sometimes considered a problem?

When websites use clickbait for their content titles, most of them are more concerned with how many clicks they get than producing quality content. That means they are considered not to care about the value and quality of the content created.

In addition, clickbait is also very risky if it is used to create fake news or articles. Fake titles will trigger emotions in readers and even content creators can be subject to legal sanctions for spreading fake news.

Clickbait example

The following examples of clickbait titles will have the opportunity to bring in a lot of clicks and people will want to read or watch until the end of the content is informative. However, you need to remember that make sure the content is following what is written in the title, friend. Examples of clickbait include:

  • 10 Ways to Increase Women’s Weight (Don’t Miss Number 9)
  • 10 Simple Tips to Get Rid of Minor Headaches (Numbers 5 and 8 Guaranteed to Work)
  • 7 Fatal Mistakes When Driving on the Toll Road (Number 6 Often Done)

The story of producing this kind of story continues as the media develops, and comic strips are one of the techniques for creating clickbait ‘headlines’ to attract readers’ attention.

In addition, the controversial clickbait that uses a title with inappropriate and sensational content is for one reason. Namely, sensationalism is very selling for some people, moreover, the main goal of clickbait is to generate revenue from online advertising.

Why is clickbait sometimes considered a problem?

When websites use clickbait for their content titles, most of them are more concerned with how many clicks they get than producing quality content. That means they are considered not to care about the value and quality of the content created.

In addition, clickbait is also very risky if it is used to create fake news or articles. Fake titles will trigger emotions in readers and even content creators can be subject to legal sanctions for spreading fake news.

Clickbait example

The following examples of clickbait titles will have the opportunity to bring in a lot of clicks and people will want to read or watch until the end of the content is informative. However, you need to remember that make sure the content is by what is written in the title, friend. Examples of clickbait include:

  • 10 Ways to Increase Women’s Weight (Don’t Miss Number 9)
  • 10 Simple Tips to Get Rid of Minor Headaches (Numbers 5 and 8 Guaranteed to Work)
  • 7 Fatal Mistakes When Driving on the Toll Road (Number 6 Often Done)

How to make good clickbait

You want to create content with clickbait titles but are worried about deceiving your audience? Here, there are several ways you can do to make clickbait well, including:

  • Take advantage of the most interesting part as the title
  • Use emotions to connect with readers
  • Give a riddle to the title
  • Use copywriting techniques
  • Engage readers

That’s the review of Jagoan Hosting about clickbait. How about it, friend, after reading the above, have you been a clickbait victim all this time? Try to write in the comments column, yes. Besides clickbait, there are many techniques you can do to attract more visitors. Anything? Find out directly in the other Hosting Jagoan articles, bro!

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